“Life can only be understood backwards; but it must be lived forwards.” Soren Kierkegaard.
This is my first post on my personal blog and it feels a bit daunting. Sort of like opening a new notepad; you have all these blank pages, but you’re not quite sure how to start. You don’t want to ruin something so clean right from the beginning!
I guess the best way to kick things off with this blog would be to explain why I’m doing it and what it’s for. So let’s start there.
In 2012 I co-founded my company, PuriCassar AG. As with any start-up, there have been challenges along the way; I’ve endured some moments of absolute disaster, but have also been lucky enough to enjoy incredible successes too. As I look back over the past five years, since I started the company with Dr. Alexander Cassar, I wonder to myself: “is there anything I would do differently?”.
The answer is “no”.
Of course, a lot of the disasters and challenges were avoidable and self-created, but to change them would alter the position I’m in now and the person I have become. As I write this, PuriCassar AG is still going strong and The Duomo Initiative (our education division) has just concluded ‘phase 1’, which involved proving the viability of our educational model, allowing us to now scale it across other subject streams. This is the first step in our mission to provide immersive, engaging and accessible education in a wide range of subjects to adults around the world.
Without the good and bad experiences from our years in business, this project would not exist. As the quote above states, we only understand our journey looking backwards. Which brings me onto the reason for this blog…
I’ve always thought this journey that I’ve been on for the past five years would make an incredible story full of excitement, suspense and important lessons. However, since I didn’t document the process, these experiences only live within me. No one else can enjoy or learn from them directly.
As we are about to begin what I believe is the most exciting, innovative and progressive stage of our business so far, I decided that now would be the right time to begin documenting the process and allow others to share this experience with the company and me.
So that is what this blog is all about. It isn’t necessarily going to include articles that offer hollow advice for entrepreneurs, such as “10 Ways to Iron Your Pants for Success”. Instead, it will document the events and challenges I am faced with, so you can draw your own lessons and conclusions from the situations. It will also give you the chance to be part of this ambitious adventure, which I am certain will eventually be making a positive impact around the world.
I am really excited to see where this journey takes us and what sort of community we build along the way. The story starts here…